How Antoine became the CMO of Crisp

How Antoine became the CMO of Crisp

1. Hi 👋, What’s your name and your business?

I’m Antoine, CMO @ Crisp, a customer messaging platform for smbs. We’re a team of 9 people, 6 in France and 3 other abroad.

2. Can you tell us more about your background on how you started?

I started as a front-end developer during my studies and then went to a business school where I learned everything about marketing and sales and then worked on web-marketing in a web agency during my studies as a web marketer.

Then I became head of e-commerce projects and business developers while working for various customers. I really enjoyed working in an agency as I worked for multiple industries which gave me the opportunity to experiment with lots of different things.

I had the opportunity to study at Lion, which gave me lots of skills and knowledge. From then, I joined a VC fund, in which I was the head of the acceleration program. I worked with startups the fund invested in to help them grow the fastest way.

Meanwhile, I launched multiple projects that have all failed. I decided to accept I had to be an employee. Every previous experience lasted approximatively 2 years.

In January 2019, I joined Crisp as the head of sales & marketing.

3. What does a typical day look like for you?

There are no typical days as I have lots of different tasks, I’ll talk more about a typical week. On Monday morning, for example, I spend 2 hours working on Quora, every week. It’s starting to get great results 🙂

On Tuesday and Thursday afternoon, I run demos for leads that are willing to discover the product. Wednesday is SEO day. And the rest of the time is dedicated to experiments and funnel analysis.

4. Which tools are your favorite to work with?

I really like Crisp, as we use it every day to handle our customer’s requests. But that is not that impartial. I would say the ones I love the most are Hotjar and Amplitude. It gives you so many insights about your customer’s interactions.

5. What is your favorite app on your phone?

I’d say Instagram when I’m home, Twitter when I’m at work and CityMapper when I’m abroad.

6. What is your favorite book?

The book that has inspired me the most is “From Impossible to Inevitable” by Aaron Ross and Jason Lemkin.

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