🏴☠️ Meet SaaS Pirate Dhanraj, Product Marketing Manager at Wotnot!
1. Hi 👋, What’s your name and your business?
My name is Dhanraj (@vyasdhanraj), 26 years old, and I’m the Product Marketing Manager at WotNot – an omnichannel, industry-agnostic conversational AI platform to deploy intelligent chatbots for multiple different use cases.
We help SMBs as well as enterprises automate a series of tasks and save time around customer support, HR, IT troubleshooting, lead generation & marketing automation.
2. Can you tell us more about your background on how you started?
Although I graduated with a degree in Information Science and Engineering, I have always been enamored by the world of business development & marketing – more so because of the exposure and learning associated with these roles. My first job involved assisting agencies and businesses with their content strategy and marketing. Being from a technical background, I always wanted to work with a product based company.
I switched to WotNot, just as they were started out to address their demand generation & biz dev.
We started out in January 2018 serving a few industries on a fixed set of use cases, but 18 months later, we’re at 16+ industries with over 2300 bots deployed and have had an opportunity to work with some of the biggest brands – home and abroad. We’ve definitely come a long way and there’s still a lot of ground to cover.
3. What does a typical day look like for you?
I try and squeeze an hour of gym before heading to work. Most days generally start off with getting most of the urgent work done first. That means emails, internal meetings, managing client projects followed by other admin tasks. We’re always on the lookout to experiment and try new avenues to scale and optimize our marketing initiatives. We’re also actively interacting with customers and getting their feedback to make our product deliver even better results. Evenings are usually a battle between books or Netflix 😆
4. Which tools are your favorite to work with?
That’s a tough one. I use quite a lot of tools on a day to day basis, but I’d say, JIRA Core for Marketing – helps give all of us a birds-eye view of all tasks under each parent task from collateral development, campaign launch, creatives, etc. Workflows help in visualizing how each task is to be carried out, which makes onboarding new employees quite easy, as they get the hang on it pretty quickly.
5. What is your favorite app on your phone?
Reddit. There’s a community for almost everything in there, connecting strangers who happen to share a common interest. Definitely more social than most “social platforms” out there.
6. What is your favorite book?
I just finished Hooked, and it’s great learning how you go about building addictive products that create habitual user behavior and rely on that to grow your business. It’s very insightful, well-written and easy to read.