David quit his agency and started working on his webinar SaaS business

David quit his agency and started working on his webinar SaaS business

1. Hi 👋, What’s your name and your business?

David Abrams – Co-founder of Demio and host of the SaaS Breakthrough podcast show.

2. Can you tell us more about your background on how you started?

Ultimately got started by taking an internship in a marketing company. Working, learning, and growing my skillset in internet marketing and eventually decided to try it on my own after a few years. 

That journey ended up taking me to build a web agency that eventually morphed into a marketing agency. We built funnels for all kinds of industries in REI, health, fitness, and Internet Marketing. This was before the big explosion of funnel businesses, so we didn’t have a ton of crazy competition.

But, I had my mindset on wanting to create my own product, instead of focusing all my attention on other people’s businesses.

That started my journey into SaaS, creating a few smaller apps on my own, before partnering with my co-founder to build out Demio.

3. What does a typical day look like for you?

My morning routine consists of drinking water and coffee, gratitude statements, walking dogs, another coffee and some reading. Then, I check-in on with the team, review Urgent Emails, review business analytics and visit the Gym. After that, the call schedule begins – meetings, convos, sales calls, podcasts, 1-on-1’s, interviews.

Then there’s a break and time for meditations. After that, I spend time in marketing – reviewing analytics, writing, brainstorming, and final email check-in afternoon.

I’ll have another break and walk the dogs, cook dinner, write out anything needed for the next day, spend time with my fiancé and finally go to sleep. Then: Repeat!

4. What is your biggest lesson learned in SaaS?

Build slow, learn fast. 

We consistently look back to our early days of Demio to see where we made some of the big mistakes that still haunt us to this day. One of the standout ones was that we rushed to get an MVP out. We thought we “knew” what the market wanted and pushed to build out everything under the sun as features and functions. 

What should have been a simple core MVP that could be tested, validated, and built upon by ideal customers became a behemoth monster! We’ve had to spend time through the years, cutting things features, revalidating concepts,  rewriting code, and refactoring product ideas through the years.

There’s no rush in the building of your CORE MVP. It’s the key piece of everything you will build upon. Take your time, be patient, hire slowly, and learn from your customers early. 

Keep that feedback loop open early and you’ll eventually build that value-driven app that users love.

5. Which tools are your favorite to work with?

Notion, Slack, Baremetrics, Clubhouse, Demio

6. What is your favorite app on your phone?

Calm App.

7. What is your favorite book?

Blood Meridian – Cormac McCarthy (Fiction), The Obstacle is the Way – Ryan Holiday (Philosophy), and Rework – Jason Friend / DHH (Business).

Want to be interviewed on our website?
Apply here! 🙌

Quinn Ava
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